Melting Forest vs Ardor Energy · Bay Area shelf head-to-head
Melting Forest and Ardor Energy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ardor Energy is in more Bay Area grocersMelting Forest fields the deeper lineup
Melting Forest
Ardor Energy
36
brand power
33
21
products
10
3
categories
2
5
grocers
9
35.2¢
price per fl oz
31.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Melting Forest▭ Ardor Energy
Distribution · 30% of score21·38
A
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Melting Forest
only Ardor Energy
no top category Melting Forest doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Melting Forest · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Melting Forest · Ardor Energy
