Melting Forest vs Riot Energy · Bay Area shelf head-to-head
Melting Forest and Riot Energy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melting Forest carries more Brand PowerMelting Forest fields the deeper lineupMelting Forest sits further up the premium end
Melting Forest
Riot Energy
36
brand power
21
21
products
6
3
categories
1
5
grocers
5
35.2¢
price per fl oz
17.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Melting Forest▭ Riot Energy
Distribution · 30% of score21·21
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Melting Forest
only Riot Energy
no top category Melting Forest doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Melting Forest · 1
only Riot Energy · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Melting Forest · Riot Energy
