Mentos vs Neuro Mints · Bay Area shelf head-to-head
Mentos and Neuro Mints, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mentos carries more Brand PowerMentos is in more Bay Area grocersMentos fields the deeper lineupMentos sits further up the premium end
Mentos
Neuro Mints
35
brand power
15
17
products
2
2
categories
2
3
subcategories
2
9
grocers
3
13.6¢
price per item
53.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mentos▭ Neuro Mints
Distribution · 30% of score38·13
N
carried in 9 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mentos
no top category Neuro Mints doesn’t also play in.
only Neuro Mints
no top category Mentos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mentos · Neuro Mints
