Mentos vs Pür · Bay Area shelf head-to-head
Mentos and Pür, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pür carries more Brand PowerPür is in more Bay Area grocersMentos fields the deeper lineupPür sits further up the premium end
Mentos
Pür
35
brand power
42
17
products
13
2
categories
2
3
subcategories
2
9
grocers
13
13.6¢
price per item
23.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mentos▭ Pür
Distribution · 30% of score38·54
P
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mentos
no top category Pür doesn’t also play in.
only Pür
no top category Mentos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mentos · 2
only Pür · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mentos · Pür
