Mentos vs Spark · Bay Area shelf head-to-head
Mentos and Spark, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mentos carries more Brand PowerMentos is in more Bay Area grocersMentos fields the deeper lineup
Mentos
Spark
35
brand power
10
17
products
2
2
categories
1
3
subcategories
1
9
grocers
2
$3.47
avg price
$6.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mentos▭ Spark
Distribution · 30% of score38·8
S
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mentos
only Spark
no top category Mentos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mentos · Spark
