Mentos vs Vermints · Bay Area shelf head-to-head
Mentos and Vermints, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mentos carries more Brand PowerMentos fields the deeper lineupVermints sits further up the premium end
Mentos
Vermints
35
brand power
26
17
products
6
2
categories
1
3
subcategories
1
9
grocers
9
$1.71
price per oz
$2.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mentos▭ Vermints
Distribution · 30% of score38·38
carried in 9 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mentos
only Vermints
no top category Mentos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mentos · 4
only Vermints · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mentos · Vermints
