Mezes Artisan vs Haig's · Bay Area shelf head-to-head
Mezes Artisan and Haig's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Haig's carries more Brand PowerHaig's is in more Bay Area grocersHaig's fields the deeper lineup
Mezes Artisan
Haig's
0
brand power
39
2
products
15
2
categories
3
2
subcategories
4
1
grocers
13
$8.49
avg price
$6.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mezes Artisan▭ Haig's
Distribution · 30% of score4·54
M
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mezes Artisan
no top category Haig's doesn’t also play in.
only Haig's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mezes Artisan · Haig's