Mi Rancho vs Vista Hermosa · Bay Area shelf head-to-head
Mi Rancho and Vista Hermosa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mi Rancho carries more Brand PowerMi Rancho is in more Bay Area grocersMi Rancho fields the deeper lineupVista Hermosa sits further up the premium end
Mi Rancho
Vista Hermosa
51
brand power
30
22
products
9
3
categories
3
5
subcategories
4
17
grocers
6
19.9¢
price per oz
71.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mi Rancho▭ Vista Hermosa
Distribution · 30% of score71·25
V
carried in 17 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Chips2 vs 4 SKUs
<1% of shelf
only Mi Rancho
only Vista Hermosa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mi Rancho · Vista Hermosa
