Michel Cluizel vs Justin's · Bay Area shelf head-to-head
Michel Cluizel and Justin's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Justin's carries more Brand PowerJustin's is in more Bay Area grocersJustin's fields the deeper lineupMichel Cluizel sits further up the premium end
Michel Cluizel
Justin's
14
brand power
54
7
products
33
1
categories
4
1
subcategories
7
3
grocers
18
$7.01
price per oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Michel Cluizel▭ Justin's
Distribution · 30% of score13·75
M
carried in 3 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Michel Cluizel
no top category Justin's doesn’t also play in.
only Justin's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Michel Cluizel · 0
no exclusive doors — everywhere Michel Cluizel is, Justin's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Michel Cluizel · Justin's