Michel Et Augustin vs Loacker · Bay Area shelf head-to-head
Michel Et Augustin and Loacker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Loacker carries more Brand PowerLoacker is in more Bay Area grocersLoacker fields the deeper lineupLoacker sits further up the premium end
Michel Et Augustin
Loacker
30
brand power
52
8
products
35
2
categories
3
3
subcategories
4
8
grocers
16
76.4¢
price per oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Michel Et Augustin▭ Loacker
Distribution · 30% of score33·67
M
carried in 8 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Michel Et Augustin
no top category Loacker doesn’t also play in.
only Loacker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Michel Et Augustin · 2
only Loacker · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Michel Et Augustin · Loacker
