Microjoy vs See's Candies · Bay Area shelf head-to-head
Microjoy and See's Candies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
See's Candies carries more Brand PowerSee's Candies is in more Bay Area grocersSee's Candies fields the deeper lineupSee's Candies sits further up the premium end
Microjoy
See's Candies
13
brand power
45
2
products
44
1
categories
6
2
subcategories
11
1
grocers
5
$8.79
avg price
$27.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Microjoy▭ See's Candies
Distribution · 30% of score4·21
M
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Microjoy
no top category See's Candies doesn’t also play in.
only See's Candies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Microjoy · 1
only See's Candies · 5
both sides measured by the same instruments on the same shelves · see each brand’s full page: Microjoy · See's Candies