Mid-day Squares vs Gomacro · Bay Area shelf head-to-head
Mid-day Squares and Gomacro, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gomacro carries more Brand PowerGomacro is in more Bay Area grocersGomacro fields the deeper lineupMid-day Squares sits further up the premium end
Mid-day Squares
Gomacro
25
brand power
56
8
products
40
2
categories
4
4
grocers
18
$2.64
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mid-day Squares▭ Gomacro
Distribution · 30% of score17·75
M
carried in 4 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mid-day Squares
no top category Gomacro doesn’t also play in.
only Gomacro
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mid-day Squares · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mid-day Squares · Gomacro
