Mighty Leaf vs Numi · Bay Area shelf head-to-head
Mighty Leaf and Numi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Numi carries more Brand PowerNumi is in more Bay Area grocersNumi fields the deeper lineupMighty Leaf sits further up the premium end
Mighty Leaf
Numi
17
brand power
53
6
products
29
1
categories
2
4
subcategories
5
3
grocers
20
78.2¢
price per item
51.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mighty Leaf▭ Numi
Distribution · 30% of score13·83
M
carried in 3 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mighty Leaf
no top category Numi doesn’t also play in.
only Numi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mighty Leaf · 0
no exclusive doors — everywhere Mighty Leaf is, Numi is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mighty Leaf · Numi
