Mike's Hot Honey vs True Gold Honey · Bay Area shelf head-to-head
Mike's Hot Honey and True Gold Honey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mike's Hot Honey carries more Brand PowerMike's Hot Honey is in more Bay Area grocersTrue Gold Honey fields the deeper lineupTrue Gold Honey sits further up the premium end
Mike's Hot Honey
True Gold Honey
38
brand power
28
12
products
30
2
categories
1
11
grocers
1
$12.34
avg price
$13.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mike's Hot Honey▭ True Gold Honey
Distribution · 30% of score46·4
T
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mike's Hot Honey
only True Gold Honey
no top category Mike's Hot Honey doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mike's Hot Honey · True Gold Honey