Mike's Hot Honey vs Wild Mountain · Bay Area shelf head-to-head
Mike's Hot Honey and Wild Mountain, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mike's Hot Honey carries more Brand PowerMike's Hot Honey is in more Bay Area grocersMike's Hot Honey fields the deeper lineupMike's Hot Honey sits further up the premium end
Mike's Hot Honey
Wild Mountain
38
brand power
18
12
products
3
2
categories
1
11
grocers
7
$1.37
price per oz
52.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mike's Hot Honey▭ Wild Mountain
Distribution · 30% of score46·29
W
carried in 11 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mike's Hot Honey
only Wild Mountain
no top category Mike's Hot Honey doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mike's Hot Honey · 6
only Wild Mountain · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mike's Hot Honey · Wild Mountain
