Mike's Mighty Good vs Miracle Noodle · Bay Area shelf head-to-head
Mike's Mighty Good and Miracle Noodle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Miracle Noodle carries more Brand PowerMike's Mighty Good is in more Bay Area grocersMiracle Noodle fields the deeper lineupMike's Mighty Good sits further up the premium end
Mike's Mighty Good
Miracle Noodle
36
brand power
41
12
products
15
1
categories
4
2
subcategories
8
14
grocers
10
$1.96
price per oz
96.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mike's Mighty Good▭ Miracle Noodle
Distribution · 30% of score58·42
carried in 14 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mike's Mighty Good
no top category Miracle Noodle doesn’t also play in.
only Miracle Noodle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mike's Mighty Good · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mike's Mighty Good · Miracle Noodle
