Mila vs Saiga · Bay Area shelf head-to-head
Mila and Saiga, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mila carries more Brand PowerMila is in more Bay Area grocersMila fields the deeper lineup
Mila
Saiga
29
brand power
9
9
products
2
2
categories
1
4
subcategories
1
5
grocers
1
$7.74
avg price
$10.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mila▭ Saiga
Distribution · 30% of score21·4
M
S
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score53·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mila
only Saiga
no top category Mila doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Saiga · 0
no exclusive doors — everywhere Saiga is, Mila is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mila · Saiga