Milk-bone vs Redbarn · Bay Area shelf head-to-head
Milk-bone and Redbarn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Milk-bone is in more Bay Area grocersRedbarn fields the deeper lineupRedbarn sits further up the premium end
Milk-bone
Redbarn
34
brand power
34
16
products
23
1
categories
3
10
grocers
4
46.6¢
price per oz
$6.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Milk-bone▭ Redbarn
Distribution · 30% of score42·17
M
carried in 10 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Milk-bone
no top category Redbarn doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Milk-bone · 7
only Redbarn · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Milk-bone · Redbarn
