Milkboy vs Unreal · Bay Area shelf head-to-head
Milkboy and Unreal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Unreal carries more Brand PowerUnreal is in more Bay Area grocersUnreal fields the deeper lineup
Milkboy
Unreal
25
brand power
58
9
products
25
2
categories
4
6
grocers
21
$2.28
price per fl oz
$2.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Milkboy▭ Unreal
Distribution · 30% of score25·88
M
carried in 6 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Milkboy
only Unreal
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Milkboy · 0
no exclusive doors — everywhere Milkboy is, Unreal is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Milkboy · Unreal
