Milkish vs Tache · Bay Area shelf head-to-head
Milkish and Tache, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tache is in more Bay Area grocersTache sits further up the premium end
Milkish
Tache
20
brand power
22
5
products
3
1
categories
2
4
grocers
6
17.9¢
price per fl oz
29.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Milkish▭ Tache
Distribution · 30% of score17·25
M
T
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score34·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Milkish
no top category Tache doesn’t also play in.
only Tache
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Milkish · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Milkish · Tache
