Miller's vs Nathan’s Famous · Bay Area shelf head-to-head
Miller's and Nathan’s Famous, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nathan’s Famous is in more Bay Area grocersMiller's fields the deeper lineupMiller's sits further up the premium end
Miller's
Nathan’s Famous
30
brand power
30
12
products
7
3
categories
3
5
subcategories
3
5
grocers
8
$9.84
avg price
$11.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Miller's▭ Nathan’s Famous
Distribution · 30% of score21·33
M
N
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score63·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Miller's · 2
only Nathan’s Famous · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Miller's · Nathan’s Famous