Millie's Sipping Broth vs Savory Choice · Bay Area shelf head-to-head
Millie's Sipping Broth and Savory Choice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Savory Choice carries more Brand PowerSavory Choice is in more Bay Area grocersMillie's Sipping Broth sits further up the premium end
Millie's Sipping Broth
Savory Choice
19
brand power
31
6
products
6
2
categories
4
2
subcategories
5
1
grocers
6
$6.09
avg price
$8.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Millie's Sipping Broth▭ Savory Choice
Distribution · 30% of score4·25
M
S
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score39·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Millie's Sipping Broth
no top category Savory Choice doesn’t also play in.
only Savory Choice
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Millie's Sipping Broth · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Millie's Sipping Broth · Savory Choice
