Milliways vs Trident · Bay Area shelf head-to-head
Milliways and Trident, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Trident carries more Brand PowerTrident is in more Bay Area grocersTrident fields the deeper lineup
Milliways
Trident
0
brand power
44
2
products
22
1
categories
3
2
grocers
11
$2.89
avg price
$3.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Milliways▭ Trident
Distribution · 30% of score8·46
M
T
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15·84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Milliways
no top category Trident doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Milliways · Trident
