Miracle Noodle vs Perfect Earth · Bay Area shelf head-to-head
Miracle Noodle and Perfect Earth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Miracle Noodle carries more Brand PowerMiracle Noodle is in more Bay Area grocersMiracle Noodle fields the deeper lineup
Miracle Noodle
Perfect Earth
41
brand power
16
15
products
4
4
categories
1
8
subcategories
2
10
grocers
6
96.8¢
price per oz
$1.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Miracle Noodle▭ Perfect Earth
Distribution · 30% of score42·25
carried in 10 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Miracle Noodle
only Perfect Earth
no top category Miracle Noodle doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Miracle Noodle · 6
only Perfect Earth · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Miracle Noodle · Perfect Earth