Miracle Whip vs Best Foods · Bay Area shelf head-to-head
Miracle Whip and Best Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Best Foods carries more Brand PowerBest Foods is in more Bay Area grocersBest Foods fields the deeper lineupBest Foods sits further up the premium end
Miracle Whip
Best Foods
17
brand power
38
4
products
18
1
categories
2
5
grocers
12
54.6¢
price per fl oz
50.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Miracle Whip▭ Best Foods
Distribution · 30% of score21·50
M
carried in 5 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Miracle Whip
no top category Best Foods doesn’t also play in.
only Best Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Miracle Whip · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Miracle Whip · Best Foods