Miso Master Organic vs Cold Mountain · Bay Area shelf head-to-head
Miso Master Organic and Cold Mountain, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Miso Master Organic carries more Brand PowerMiso Master Organic is in more Bay Area grocersMiso Master Organic sits further up the premium end
Miso Master Organic
Cold Mountain
32
brand power
22
7
products
7
1
categories
2
1
subcategories
3
16
grocers
5
$1.16
price per oz
47.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Miso Master Organic▭ Cold Mountain
Distribution · 30% of score67·21
M
C
carried in 16 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score44·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Miso Master Organic
no top category Cold Mountain doesn’t also play in.
only Cold Mountain
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Miso Master Organic · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Miso Master Organic · Cold Mountain