Miso Master Organic vs South River Miso · Bay Area shelf head-to-head
Miso Master Organic and South River Miso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Miso Master Organic carries more Brand PowerMiso Master Organic is in more Bay Area grocersSouth River Miso sits further up the premium end
Miso Master Organic
South River Miso
32
brand power
20
7
products
6
1
categories
3
16
grocers
2
$1.16
price per oz
$1.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Miso Master Organic▭ South River Miso
Distribution · 30% of score67·8
M
S
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score44·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Miso Master Organic
no top category South River Miso doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Miso Master Organic · South River Miso
