Miss Vickie's vs Lay's · Bay Area shelf head-to-head
Miss Vickie's and Lay's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lay's carries more Brand PowerLay's is in more Bay Area grocersLay's fields the deeper lineup
Miss Vickie's
Lay's
24
brand power
48
11
products
62
1
categories
2
2
subcategories
4
3
grocers
12
60.2¢
price per oz
69.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Miss Vickie's▭ Lay's
Distribution · 30% of score13·50
M
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Miss Vickie's
no top category Lay's doesn’t also play in.
only Lay's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Miss Vickie's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Miss Vickie's · Lay's
