Mission vs Simply Doritos · Bay Area shelf head-to-head
Mission and Simply Doritos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mission carries more Brand PowerMission is in more Bay Area grocersMission fields the deeper lineup
Mission
Simply Doritos
59
brand power
9
54
products
2
6
categories
1
8
subcategories
1
12
grocers
1
$5.55
avg price
$3.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mission▭ Simply Doritos
Distribution · 30% of score50·4
S
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mission
only Simply Doritos
no top category Mission doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mission · Simply Doritos