Mission vs Xulo · Bay Area shelf head-to-head
Mission and Xulo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mission carries more Brand PowerMission is in more Bay Area grocersMission fields the deeper lineup
Mission
Xulo
59
brand power
10
54
products
2
6
categories
1
8
subcategories
1
12
grocers
1
$5.55
avg price
$14.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mission▭ Xulo
Distribution · 30% of score50·4
X
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mission
only Xulo
no top category Mission doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mission · Xulo