Mitoku vs Emerald Cove · Bay Area shelf head-to-head
Mitoku and Emerald Cove, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Emerald Cove is in more Bay Area grocersMitoku fields the deeper lineupMitoku sits further up the premium end
Mitoku
Emerald Cove
34
brand power
32
13
products
6
6
categories
2
1
grocers
8
$6.04
price per oz
$5.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mitoku▭ Emerald Cove
Distribution · 30% of score4·33
E
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score66·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mitoku
only Emerald Cove
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mitoku · 0
no exclusive doors — everywhere Mitoku is, Emerald Cove is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mitoku · Emerald Cove
