Mitoku vs Ocean's Balance · Bay Area shelf head-to-head
Mitoku and Ocean's Balance, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitoku carries more Brand PowerMitoku fields the deeper lineup
Mitoku
Ocean's Balance
34
brand power
0
13
products
3
6
categories
1
1
grocers
1
$14.17
avg price
$12.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mitoku▭ Ocean's Balance
Distribution · 30% of score4·4
O
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mitoku
only Ocean's Balance
no top category Mitoku doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mitoku · 1
only Ocean's Balance · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mitoku · Ocean's Balance