Miyako vs Marukan · Bay Area shelf head-to-head
Miyako and Marukan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marukan carries more Brand PowerMarukan is in more Bay Area grocersMarukan fields the deeper lineup
Miyako
Marukan
10
brand power
45
2
products
10
1
categories
2
1
subcategories
3
1
grocers
19
$6.19
avg price
$5.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Miyako▭ Marukan
Distribution · 30% of score4·79
M
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Miyako
no top category Marukan doesn’t also play in.
only Marukan
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Miyako · 0
no exclusive doors — everywhere Miyako is, Marukan is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Miyako · Marukan