Mocktail Club vs Ghia · Bay Area shelf head-to-head
Mocktail Club and Ghia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghia carries more Brand PowerGhia is in more Bay Area grocersGhia fields the deeper lineup
Mocktail Club
Ghia
18
brand power
34
8
products
17
1
categories
2
1
subcategories
3
1
grocers
5
$15.99
avg price
$22.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mocktail Club▭ Ghia
Distribution · 30% of score4·21
M
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mocktail Club
no top category Ghia doesn’t also play in.
only Ghia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mocktail Club · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mocktail Club · Ghia