Modelo Especial vs Victoria · Bay Area shelf head-to-head
Modelo Especial and Victoria, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Modelo Especial carries more Brand PowerModelo Especial is in more Bay Area grocers
Modelo Especial
Victoria
23
brand power
15
5
products
3
2
categories
2
5
grocers
2
$11.78
avg price
$9.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Modelo Especial▭ Victoria
Distribution · 30% of score21·8
M
V
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Modelo Especial
only Victoria
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Modelo Especial · 4
only Victoria · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Modelo Especial · Victoria
