Molinari Salame vs Busseto Foods · Bay Area shelf head-to-head
Molinari Salame and Busseto Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Busseto Foods carries more Brand PowerBusseto Foods is in more Bay Area grocersBusseto Foods fields the deeper lineup
Molinari Salame
Busseto Foods
21
brand power
47
4
products
22
3
categories
6
1
grocers
10
$5.50
avg price
$9.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Molinari Salame▭ Busseto Foods
Distribution · 30% of score4·42
M
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Molinari Salame
no top category Busseto Foods doesn’t also play in.
only Busseto Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Molinari Salame · 0
no exclusive doors — everywhere Molinari Salame is, Busseto Foods is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Molinari Salame · Busseto Foods