Mom's Homemade vs Rana · Bay Area shelf head-to-head
Mom's Homemade and Rana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rana carries more Brand PowerRana is in more Bay Area grocersRana fields the deeper lineup
Mom's Homemade
Rana
0
brand power
43
2
products
38
1
categories
4
2
subcategories
11
1
grocers
8
$4.89
avg price
$10.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mom's Homemade▭ Rana
Distribution · 30% of score4·33
M
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mom's Homemade
no top category Rana doesn’t also play in.
only Rana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mom's Homemade · 0
no exclusive doors — everywhere Mom's Homemade is, Rana is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mom's Homemade · Rana