Monari Federzoni vs Giuseppe Giusti · Bay Area shelf head-to-head
Monari Federzoni and Giuseppe Giusti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giuseppe Giusti is in more Bay Area grocersGiuseppe Giusti fields the deeper lineupGiuseppe Giusti sits further up the premium end
Monari Federzoni
Giuseppe Giusti
33
brand power
37
12
products
15
3
categories
1
3
subcategories
2
11
grocers
13
56.2¢
price per fl oz
$2.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Monari Federzoni▭ Giuseppe Giusti
Distribution · 30% of score46·54
M
carried in 11 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Monari Federzoni
only Giuseppe Giusti
no top category Monari Federzoni doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Monari Federzoni · 1
only Giuseppe Giusti · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Monari Federzoni · Giuseppe Giusti
