Mood vs Gt's Living Foods · Bay Area shelf head-to-head
Mood and Gt's Living Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gt's Living Foods carries more Brand PowerGt's Living Foods is in more Bay Area grocersGt's Living Foods fields the deeper lineupGt's Living Foods sits further up the premium end
Mood
Gt's Living Foods
19
brand power
53
4
products
25
3
categories
4
3
subcategories
5
2
grocers
17
30.1¢
price per fl oz
28.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mood▭ Gt's Living Foods
Distribution · 30% of score8·71
M
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mood · 0
no exclusive doors — everywhere Mood is, Gt's Living Foods is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mood · Gt's Living Foods
