Mooski vs Lärabar · Bay Area shelf head-to-head
Mooski and Lärabar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lärabar carries more Brand PowerLärabar is in more Bay Area grocersLärabar fields the deeper lineupMooski sits further up the premium end
Mooski
Lärabar
22
brand power
53
3
products
35
2
categories
3
8
grocers
14
$2.29
price per oz
$1.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mooski▭ Lärabar
Distribution · 30% of score33·58
M
carried in 8 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mooski
only Lärabar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mooski · 1
only Lärabar · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mooski · Lärabar
