Morbiducci vs Costeaux French Bakery · Bay Area shelf head-to-head
Morbiducci and Costeaux French Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Costeaux French Bakery carries more Brand PowerCosteaux French Bakery is in more Bay Area grocersCosteaux French Bakery fields the deeper lineup
Morbiducci
Costeaux French Bakery
8
brand power
33
2
products
23
1
categories
5
1
subcategories
14
3
grocers
5
$1.33
price per oz
$1.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Morbiducci▭ Costeaux French Bakery
Distribution · 30% of score13·21
M
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Morbiducci
no top category Costeaux French Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Morbiducci · 2
only Costeaux French Bakery · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Morbiducci · Costeaux French Bakery