Moretti vs Ancient Harvest · Bay Area shelf head-to-head
Moretti and Ancient Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ancient Harvest carries more Brand PowerAncient Harvest is in more Bay Area grocersAncient Harvest fields the deeper lineupAncient Harvest sits further up the premium end
Moretti
Ancient Harvest
13
brand power
51
3
products
15
2
categories
2
2
subcategories
7
3
grocers
19
29.6¢
price per oz
52.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Moretti▭ Ancient Harvest
Distribution · 30% of score13·79
M
carried in 3 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Moretti
only Ancient Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Moretti · 0
no exclusive doors — everywhere Moretti is, Ancient Harvest is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Moretti · Ancient Harvest