Mosh vs Think! · Bay Area shelf head-to-head
Mosh and Think!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Think! carries more Brand PowerThink! is in more Bay Area grocersThink! fields the deeper lineup
Mosh
Think!
25
brand power
45
16
products
21
1
categories
2
1
grocers
13
$6.66
avg price
$4.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mosh▭ Think!
Distribution · 30% of score4·54
M
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mosh
no top category Think! doesn’t also play in.
only Think!
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mosh · 0
no exclusive doors — everywhere Mosh is, Think! is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mosh · Think!
