Mother Earth vs Desert Essence · Bay Area shelf head-to-head
Mother Earth and Desert Essence, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Desert Essence carries more Brand PowerDesert Essence is in more Bay Area grocersDesert Essence fields the deeper lineupMother Earth sits further up the premium end
Mother Earth
Desert Essence
34
brand power
50
11
products
44
1
categories
7
1
subcategories
15
2
grocers
4
$8.12
avg price
$9.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mother Earth▭ Desert Essence
Distribution · 30% of score8·17
M
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mother Earth
no top category Desert Essence doesn’t also play in.
only Desert Essence
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mother Earth · 1
only Desert Essence · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mother Earth · Desert Essence