Mother-in-law's vs Twins Premium Kimchi · Bay Area shelf head-to-head
Mother-in-law's and Twins Premium Kimchi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mother-in-law's carries more Brand PowerMother-in-law's is in more Bay Area grocersMother-in-law's fields the deeper lineup
Mother-in-law's
Twins Premium Kimchi
35
brand power
0
7
products
2
4
categories
1
12
grocers
1
$10.13
avg price
$10.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mother-in-law's▭ Twins Premium Kimchi
Distribution · 30% of score50·4
T
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mother-in-law's
only Twins Premium Kimchi
no top category Mother-in-law's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mother-in-law's · Twins Premium Kimchi