Mother Natures Goodies vs Purely Elizabeth · Bay Area shelf head-to-head
Mother Natures Goodies and Purely Elizabeth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Purely Elizabeth carries more Brand PowerPurely Elizabeth is in more Bay Area grocersPurely Elizabeth fields the deeper lineup
Mother Natures Goodies
Purely Elizabeth
0
brand power
75
2
products
49
1
categories
5
1
grocers
20
$16.69
avg price
$8.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mother Natures Goodies▭ Purely Elizabeth
Distribution · 30% of score4·83
M
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mother Natures Goodies
no top category Purely Elizabeth doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mother Natures Goodies · 0
no exclusive doors — everywhere Mother Natures Goodies is, Purely Elizabeth is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mother Natures Goodies · Purely Elizabeth