Motts Applesauce Ms vs Mott's · Bay Area shelf head-to-head
Motts Applesauce Ms and Mott's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mott's carries more Brand PowerMott's is in more Bay Area grocersMott's fields the deeper lineupMott's sits further up the premium end
Motts Applesauce Ms
Mott's
22
brand power
44
3
products
22
1
categories
4
1
subcategories
6
9
grocers
11
1.1¢
price per oz
23.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Motts Applesauce Ms▭ Mott's
Distribution · 30% of score38·46
M
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Motts Applesauce Ms
no top category Mott's doesn’t also play in.
only Mott's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Motts Applesauce Ms · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Motts Applesauce Ms · Mott's
