Mount Hagen vs Cafe Altura · Bay Area shelf head-to-head
Mount Hagen and Cafe Altura, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mount Hagen carries more Brand PowerMount Hagen is in more Bay Area grocersMount Hagen fields the deeper lineupCafe Altura sits further up the premium end
Mount Hagen
Cafe Altura
33
brand power
10
6
products
2
2
categories
1
15
grocers
8
$4.58
price per oz
$4.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mount Hagen▭ Cafe Altura
Distribution · 30% of score63·33
C
carried in 15 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mount Hagen
only Cafe Altura
no top category Mount Hagen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mount Hagen · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mount Hagen · Cafe Altura