Mount Hagen vs Folgers · Bay Area shelf head-to-head
Mount Hagen and Folgers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mount Hagen is in more Bay Area grocersFolgers fields the deeper lineupMount Hagen sits further up the premium end
Mount Hagen
Folgers
33
brand power
34
6
products
20
2
categories
1
15
grocers
10
$4.58
price per oz
$1.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mount Hagen▭ Folgers
Distribution · 30% of score63·42
F
carried in 15 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mount Hagen
only Folgers
no top category Mount Hagen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mount Hagen · Folgers
