Mountain Valley vs Sanzo · Bay Area shelf head-to-head
Mountain Valley and Sanzo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mountain Valley is in more Bay Area grocers
Mountain Valley
Sanzo
48
brand power
45
14
products
13
3
categories
2
18
grocers
16
16.5¢
price per fl oz
19.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mountain Valley▭ Sanzo
Distribution · 30% of score75·67
carried in 18 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mountain Valley
only Sanzo
no top category Mountain Valley doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mountain Valley · Sanzo
